CRB Tech Reviews came across the latest news about Deepika Padukone who has been roped as the new brand ambassador of domestic airline company Vistara.
A new multimedia brand campaign of Vistara along with its first TV commercial will be launched on 22nd August.
The campaign delivers on the promise of “Fly the new feeling”, through the eyes of Deepika.
The TV commercial idea revolves around how Deepika Padukone feels and enjoys every time she flies Vistara and as she felt when flying for the first time.
The campaign elaborated the core interpretation of the brand promise which is the desire of flying again with Vistara.
Mastani girl Deepika stated that it’s a matter of great pride for her to be associated with Vistara, a reliable, warm and friendly brand ; a brand that carries the heritage of Tata and Singapore Airlines. She added that the new TVC aims to capture that feeling in a charming and evocative manner.
The airline has been giving come idea to its customers via its ongoing teaser campaign #WhichStar, now running on various platforms and has captured the imagination of millions of people already. The integrated campaign will be deployed across many platforms including TV, Digital, Print, Outdoor, Cinema and Airports.
Vistara officials stated that the new brand campaign with Deepika Padukone highlights the unique feeling of flying Vistara. With this campaign, Deepika has brought to life the special spark of happiness that people feel when they fly with Vistara, the airline that is proud to sustain the remarkable heritage of Tata group, JRD Tata, and Singapore Airlines.
The collaboration between Vistara and its new ambassador, Deepika Padukone, has been evident during the three-day shoot of the campaign. Known for her flawless beauty and elegance with a progressive outlook, Deepika is the ideal match for Vistara’s brand personality.
With thin innovative campaign, Vistara wishes to reach out to its core audience of businessand frequent flyers, who value a seamless, trustworthy, and consistent service experience above anything else, and are willing to pay a reasonable premium for the unique offerings provided by a world-class service airline. With this initiative, the airline also plans to make brand Vistara a household name just like its parent company Tata and Singapore Airline.
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